Visualizing Google analytics report: motion chart with drilldowns

Below is a motion chart with drilldowns visualizing Google Analytics report for a fictional website. Click and hold on any bubble to see acquisition and conversion details for a specific channel: Direct, Organic Search, Referral, Social.

Why motion charts?

Motion chart allows efficient and interactive exploration and visualization of multi-dimensional data and can make it easier to notice an important trend. Google has done a great job explaining how motion chart can be useful in web analytics and providing a tool for building motion charts based on analytics reports.

Happy Birthday, Canada: animated categories

While Canadians looking for the ultimate party to celebrate Canada's 150th birthday on July 1, we will have a quick look at their spending habits. And we will do that by using charte.ca new feature - animated categories.

Chart options panels went through some reorganization. Now we have "Current category label" panel:

and "Animation" panel:

For charts with multiple data rows that are considered categories (pie, regular bar and comparative histogram charts), charte.ca can walk through all categories and update the appearance, creating an animation effect - see chart below.

Try it for yourself - create a pie, regular bar or comparative histogram chart with multiple data rows and play with animation settings. The feature comes handy when you embed charte.ca visualization into a presentation and do not have a convenient way to click or hover over the chart to navigate between categories.