Showing posts with label drilldown. Show all posts
Showing posts with label drilldown. Show all posts

Thursday, November 30, 2017

Visualizing Google analytics report: motion chart with drilldowns

Below is a motion chart with drilldowns visualizing Google Analytics report for a fictional website. Click and hold on any bubble to see acquisition and conversion details for a specific channel: Direct, Organic Search, Referral, Social.


Why motion charts?


Motion chart allows efficient and interactive exploration and visualization of multi-dimensional data and can make it easier to notice an important trend. Google has done a great job explaining how motion chart can be useful in web analytics and providing a tool for building motion charts based on analytics reports.

Tuesday, May 10, 2016

Kentucky Derby serial winners

Yesterday I spent some time crunching Wikipedia numbers for Kentucky Derby and playing with the recent version of charte.ca. The idea was to mine for jockeys, trainers and owners who won the race more than once and present this data in a convenient way. Here is what I got.
Click-and-hold on a bar or a legend item to drill down to the details.